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Tips for Reaching Holiday Shoppers This Small Business Season

It feels like articles about holiday spending in recent years have all started with the same intro—costs are up, consumers are looking for value. While this year is no different, there are a few parts of the consumer landscape that present a unique set of challenges for small businesses. According to the latest BizInsure holiday spending survey, there are a couple of things you should be doing to adapt and thrive this Small Business Season.

Savannah Pearsall

Level Up Your Holiday Game: Attracting Gen Z

This year, there are approximately 69.31 million Generation Zers living in the United States, which constitutes about 20% of the U.S. population. Their generational cohort is between the ages of 12-27, making them a target market for many small businesses. If you’re one of those businesses and you’re looking for ways to become one of their favorite places, you need to focus on who they are, what they want (it’s all about the vibe), and creating a scene they want to be a part of. ​ As you would expect, that

Savannah Pearsall

Good Advice for Offering Great Deals During Small Business Season

Savannah Pearsall

Unwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season

It’s the most wonderful time of the year. Cozy lights, warm smells, family nearby, and cheap gifts from big box stores, right? Not so fast! While the convenience of online giants can't be denied, small businesses have a secret weapon: the power of nostalgia, tradition, and beloved memories.

Savannah Pearsall

Holiday Gift Card Strategies for Small Business Season

Gift cards are the ideal gift during the holiday season. They’re a convenient go-to for customers. They always fit, are always in the right color, and they are an ideal gift for people you know well and people you’re just getting to know. Gift cards also make terrific employee gifts, thank yous and bonuses. If you have a small business, you should look at gift cards as a strategic tool—not just for boosting holiday revenue. Gift cards can also help you foster long-term customer relationships and assist you

Savannah Pearsall

How to Run an Effective “12 Days of Deals” for Small Business Season

While the twelve days of Christmas are traditionally celebrated between December 25 (Christmas Day) and January 5 (the eve of the Epiphany), consumer businesses often celebrate with the “12Days of Deals” observance where they offer a new deal every day for twelve days leading up to Christmas Eve (although any 12 consecutive days during Small Business Season works). The discounts can be incredibly effective in generating buzz and drawing crowds. After all, everyone wants to know what tomorrow’s discount will

Savannah Pearsall

Small Business Season

What does nearly every feel-good holiday movie have in common? A small business owner, of course! And that’s because there’s something magical about following your dreams and being part of a community. If you think back to some of your most cherished holiday memories, they probably revolve around your favorite winter activity, meeting up with loved ones at a beloved restaurant, drinking a decadent hot beverage (from the place that has the very best coffee/cocoa and desserts),marveling at the businesses

Savannah Pearsall

Freeman Neosho Gift Shop Reopens

Ashley Siler

Boost Your Business: Leveraging Chamber Membership for the Know, Like, and Trust factor

Ashley Siler

The Top 10 Reasons Why Joining a Chamber of Commerce is Important

Joining a Chamber of Commerce is a strategic investment for businesses of all sizes. It provides a platform to connect, learn, collaborate, and grow within your local business community. From networking opportunities and increased visibility to advocacy and resources, the benefits of Chamber membership are numerous. By actively participating in your Chamber, you can position your business for success, contribute to the growth of your community, and forge meaningful relationships that will benefit your

Lauri Lyerla