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Monday, February 10, 2025Embracing Imperfection to Strengthen Your Business
What do Han Solo (Star Wars et al), Walter White (Breaking Bad), and Katniss Everdeen (The Hunger Games) have in common? They’re terribly flawed and we love them for it. Imperfection can also be a powerful asset for businesses when approached with the right mindset. So stop trying your best to be perfect and embrace imperfection as a way to connect with your customers. Here’s how:
Christina Metcalf
Monday, February 3, 2025The New Employee Benefit Everyone Is Talking About
First it was pet insurance and foosball tables. Then it was Friday kegs in the office and goat yoga. While those benefits seemed like frivolous ways to bring fun to the office, the current benefit trend that everyone is talking about actually improves productivity and employee well-being (at least as reported by the employees). And it’s likely something you never thought about offering. But before we tell you what it is, let’s talk about some of the results that employees who have used this benefit
Christina Metcalf
Monday, January 27, 2025Harnessing TikTok’s Engagement Magic
TikTok has been likened to the Yukon—a vast wild place with enormous potential for engagement gold. But also, a potential dark side. That’s part of its allure and if you’re target market is under 40, you’re likely on it (or considering it). TikTok has revolutionized the way brands connect with audiences. Its addictive short-form video format, fueled by trends, challenges, and a powerful algorithm, has become a goldmine for businesses and creators alike. In fact, TikTok boasts higher engagement rates than
Christina Metcalf
Monday, January 20, 2025Are You Creating Content for Your Small Business? If So, Take Advantage of this Feature.
Have you heard of automatic concepts on YouTube? If not, and you’re using the second largest search engine in the world to share business content, you need to know about this. It could be impacting your content through clicks and views.
Christina Metcalf
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Monday, January 20, 2025Give These Marketing Strategies a Try in 2025
The new year is the perfect time for beginnings and setting goals. It also makes for good marketing campaigns and changes to your business. There are so many things you can do to provide value for customers and potential customers. If you don’t use this time to try something new, you're leaving money on the table. This article contains some excellent business tactics to try for the new year. However, they may not all fit your business. When reviewing this list, keep your target audience in mind and ask
Christina Metcalf
Monday, January 13, 2025The Power of Yes (and no)
The new year is an ideal time to get clear about your goals. Many people set incredibly inspiring resolutions and plot pathways to their best selves. If you’re one of those people—kudos to you. But if you don’t get straight on one thing, your intentions are going to fall flat. Here’s the one thing you need to know about goal attainment. Every yes is a no and every no is a yes.
Christina Metcalf
Monday, January 6, 2025Decluttering for Greater Productivity
The new year often brings a renewed focus on fresh starts and improved efficiency. Many of us are wondering how we might earn more, be more productive, and enjoy a better work/life balance. But as you’re committing to goals for the new year, consider that what your business may need is some decluttering. It’s time to channel your inner Marie Kondo and tackle not just physical spaces, but also digital files, outdated processes, and even stagnant strategies. Just like a cluttered home can lead to stress and
Christina Metcalf
Tuesday, December 24, 20246 Ways to Snag Last-Minute Shoppers For Small Business Season
The holiday rush is on, and while many shoppers are organized and planned, there's always a wave of last-minute buyers scrambling for gifts. This is your chance to shine and make some last-minute sales before the new year! You have a few critical days to capture those frantic shoppers and boost your end-of-year sales.
Savannah Pearsall
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Friday, December 20, 2024Simplify Seasonal Staffing For Small Business Season
For small business owners, the holidays hopefully mean increased customer demand, higher foot traffic, and a busier-than-usual schedule. While all of those things hopefully mean more revenue, ensuring you have staffing and good service can drive you nutty. If you feel unprepared, don’t worry—it’s not too late to put a plan in place that will help you manage staffing challenges and deliver exceptional customer service during Small Business Season.
Savannah Pearsall
Friday, December 6, 2024Tips for Reaching Holiday Shoppers This Small Business Season
It feels like articles about holiday spending in recent years have all started with the same intro—costs are up, consumers are looking for value. While this year is no different, there are a few parts of the consumer landscape that present a unique set of challenges for small businesses. According to the latest BizInsure holiday spending survey, there are a couple of things you should be doing to adapt and thrive this Small Business Season.
Savannah Pearsall
