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After the Busy Season, a Calm Reset

Small Business Season is almost in the rearview mirror. The shopping rush may be fading, the wrapping paper is in the trash, and your brain is trying to do two things at once: recover and prepare. So let’s make this simple. This is not the moment for a dramatic reinvention. It’s the moment for a clean, confident reset. Think of these next few days like sweeping the shop floor before opening day. Not glamorous. Deeply powerful. Here are end-of-year moves that help most without turning the last week of

Savannah Pearsall

Five Ways to Turn Holiday Foot Traffic into Real Loyalty

Savannah Pearsall

Meaningful Ways to Stay Connected with Your Customers

We made it through Small Business Saturday, and we hope it was a great one for you. But guess what? The holiday season shifts into high gear from now on. Foot traffic gets wild, inboxes overflow, and your customers are juggling a million decisions at once. They’re feeling the pinch of not having enough time. In the middle of all that zaniness, your biggest advantage as a small business is the experience you create and the connection you keep. People want to support local. They just need reminders that

Savannah Pearsall

10 Intentional Ways to Get a Jump Start on Holiday Revenue

Traditionally, marketers at this time of year are busy trying to attract Black Friday and other shoppers in the days right after Thanksgiving. But thanks to the uptick in pre-Black Friday sales, today’s customers are shopping earlier than ever, spreading out their spending and looking for ways to avoid the December scramble. In fact, nearly half of U.S. shoppers now begin their holiday shopping before Black Friday. That means November isn’t just the warm-up. It’s your time to shine. With a few smart

Savannah Pearsall

Getting Your Business Holiday Ready in 5 Simple Steps

Savannah Pearsall

Igniting the Shop Local Movement: Every Purchase Has a Purpose

Savannah Pearsall

It’s the most meaningful time of the year — Small Business Season!

Savannah Pearsall

The Hidden Cash Sitting In Your Business (And How to Find It)

Christina Metcalf

How to Fix Your Elevator Pitch

Christina Metcalf

15 Ready-to-Use Social Media Captions for Business Owners

Christina Metcalf