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9 Customer Loyalty Programs That Work

Christina Metcalf

Helping Customers Move Past “Let Me Think About It”

Christina Metcalf

7 Creative Summer and Back-to-School Marketing Ideas

Christina Metcalf

Christmas in July: How You Can Sleigh Summer Sales

Christina Metcalf

Reels and Groups: What People Are Talking About

Facebook continues to be one of the most powerful platforms for businesses to connect with customers, build brand awareness, and drive sales. With over 2 billion users and tools that support everything from video marketing to community building, it remains a key part of many business marketing strategies. And that’s why it’s important to keep an eye on it. Two big pieces of news about the platform just hit (one planned, one not so much). Every business should be aware of:

Christina Metcalf

What Is Hospice?

Cory Mounts

6 Questions Every Smart Small Business Owner Asks

Christina Metcalf

How to Build Business Connections (Even If You Hate Networking)

Even though being part of the chamber is one of the easiest ways to increase your network, we understand that some business pros can’t make it to networking events. But networking is incredibly important because people want to do business with those they know, like, and trust. If you don’t have the time to attend networking events, there are ways to network. You don’t need a name tag and a stack of business cards to make powerful connections. In fact, some of the best networking happens outside of formal

Christina Metcalf

5 Genius Ways AI Can Stretch Your Existing Content

Who isn’t feeling the pain of being stretched too thin these days? If you’ve dabbled with AI, you may have cut the time it takes you to do administrative tasks by as much as 26 minutes a day (at least according to a recent survey in the UK). However, it’s possible to do a lot more than that when you move past administrative tasks and see where else you can do more with less. One of these areas is content. Most businesses are sitting on goldmines of content and don’t even know it. This article will show you

Christina Metcalf

Community-Led Growth: The Secret Sauce Smart Businesses Are Using to Scale

Small businesses everywhere are realizing that success isn’t just about how good your product is—it’s about how connected your customers feel to you and each other. The new growth model that’s gaining serious traction? Community-led growth. This approach focuses on creating value and shared experiences before the sale ever happens. When done right, it doesn’t just build customers—it builds advocates and connections. But when done incorrectly, it turns potential fans into skeptics.

Christina Metcalf