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Are You Accidentally Repelling Perfect Clients? (Here’s How to Fix It)

You've polished your website, perfected your elevator pitch, and your product or service genuinely solves real problems. Yet somehow, you keep attracting the wrong customers—the ones who haggle over every penny, make unreasonable demands, or disappear after one purchase. Meanwhile, your dream clients seem to float past, elusive, visiting but not buying. Why? As in any human relationship, you need to be more magnetic. If your answer is, “I’m trying,” then perhaps you’re creating the wrong kind of magnetic

Christina Metcalf

Open the Business Owner’s “Secret Menu”

Christina Metcalf

8 Ways to Get Noticed on Social Media Today

Christina R. Green

5 Simple Numbers Every Small Business Should Track

Christina Metcalf

How to Build Loyalty Without Spending a Dime on Ads

Christina Metcalf

9 Customer Loyalty Programs That Work

Christina Metcalf

Helping Customers Move Past “Let Me Think About It”

Christina Metcalf

7 Creative Summer and Back-to-School Marketing Ideas

Christina Metcalf

Christmas in July: How You Can Sleigh Summer Sales

Christina Metcalf

Reels and Groups: What People Are Talking About

Facebook continues to be one of the most powerful platforms for businesses to connect with customers, build brand awareness, and drive sales. With over 2 billion users and tools that support everything from video marketing to community building, it remains a key part of many business marketing strategies. And that’s why it’s important to keep an eye on it. Two big pieces of news about the platform just hit (one planned, one not so much). Every business should be aware of:

Christina Metcalf