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Are You Creating Content for Your Small Business? If So, Take Advantage of this Feature.

Have you heard of automatic concepts on YouTube? If not, and you’re using the second largest search engine in the world to share business content, you need to know about this. It could be impacting your content through clicks and views.

Christina Metcalf

Give These Marketing Strategies a Try in 2025

The new year is the perfect time for beginnings and setting goals. It also makes for good marketing campaigns and changes to your business. There are so many things you can do to provide value for customers and potential customers. If you don’t use this time to try something new, you're leaving money on the table. This article contains some excellent business tactics to try for the new year. However, they may not all fit your business. When reviewing this list, keep your target audience in mind and ask

Christina Metcalf

The Power of Yes (and no)

The new year is an ideal time to get clear about your goals. Many people set incredibly inspiring resolutions and plot pathways to their best selves. If you’re one of those people—kudos to you. But if you don’t get straight on one thing, your intentions are going to fall flat. Here’s the one thing you need to know about goal attainment. Every yes is a no and every no is a yes.

Christina Metcalf

Decluttering for Greater Productivity

The new year often brings a renewed focus on fresh starts and improved efficiency. Many of us are wondering how we might earn more, be more productive, and enjoy a better work/life balance. But as you’re committing to goals for the new year, consider that what your business may need is some decluttering. It’s time to channel your inner Marie Kondo and tackle not just physical spaces, but also digital files, outdated processes, and even stagnant strategies. Just like a cluttered home can lead to stress and

Christina Metcalf

6 Ways to Snag Last-Minute Shoppers For Small Business Season

The holiday rush is on, and while many shoppers are organized and planned, there's always a wave of last-minute buyers scrambling for gifts. This is your chance to shine and make some last-minute sales before the new year! You have a few critical days to capture those frantic shoppers and boost your end-of-year sales.

Savannah Pearsall

Simplify Seasonal Staffing For Small Business Season

​For small business owners, the holidays hopefully mean increased customer demand, higher foot traffic, and a busier-than-usual schedule. While all of those things hopefully mean more revenue, ensuring you have staffing and good service can drive you nutty. If you feel unprepared, don’t worry—it’s not too late to put a plan in place that will help you manage staffing challenges and deliver exceptional customer service during Small Business Season.

Savannah Pearsall

Tips for Reaching Holiday Shoppers This Small Business Season

It feels like articles about holiday spending in recent years have all started with the same intro—costs are up, consumers are looking for value. While this year is no different, there are a few parts of the consumer landscape that present a unique set of challenges for small businesses. According to the latest BizInsure holiday spending survey, there are a couple of things you should be doing to adapt and thrive this Small Business Season.

Savannah Pearsall

Level Up Your Holiday Game: Attracting Gen Z

This year, there are approximately 69.31 million Generation Zers living in the United States, which constitutes about 20% of the U.S. population. Their generational cohort is between the ages of 12-27, making them a target market for many small businesses. If you’re one of those businesses and you’re looking for ways to become one of their favorite places, you need to focus on who they are, what they want (it’s all about the vibe), and creating a scene they want to be a part of. ​ As you would expect, that

Savannah Pearsall

Good Advice for Offering Great Deals During Small Business Season

Savannah Pearsall

Unwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season

It’s the most wonderful time of the year. Cozy lights, warm smells, family nearby, and cheap gifts from big box stores, right? Not so fast! While the convenience of online giants can't be denied, small businesses have a secret weapon: the power of nostalgia, tradition, and beloved memories.

Savannah Pearsall