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Monday, November 25, 2024Good Advice for Offering Great Deals During Small Business Season
Savannah Pearsall
Monday, November 18, 2024Unwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season
It’s the most wonderful time of the year. Cozy lights, warm smells, family nearby, and cheap gifts from big box stores, right? Not so fast! While the convenience of online giants can't be denied, small businesses have a secret weapon: the power of nostalgia, tradition, and beloved memories.
Savannah Pearsall
Monday, November 11, 2024Holiday Gift Card Strategies for Small Business Season
Gift cards are the ideal gift during the holiday season. They’re a convenient go-to for customers. They always fit, are always in the right color, and they are an ideal gift for people you know well and people you’re just getting to know. Gift cards also make terrific employee gifts, thank yous and bonuses. If you have a small business, you should look at gift cards as a strategic tool—not just for boosting holiday revenue. Gift cards can also help you foster long-term customer relationships and assist you
Savannah Pearsall
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Monday, November 4, 2024How to Run an Effective “12 Days of Deals” for Small Business Season
While the twelve days of Christmas are traditionally celebrated between December 25 (Christmas Day) and January 5 (the eve of the Epiphany), consumer businesses often celebrate with the “12Days of Deals” observance where they offer a new deal every day for twelve days leading up to Christmas Eve (although any 12 consecutive days during Small Business Season works). The discounts can be incredibly effective in generating buzz and drawing crowds. After all, everyone wants to know what tomorrow’s discount will
Savannah Pearsall
Monday, October 28, 2024Small Business Season
What does nearly every feel-good holiday movie have in common? A small business owner, of course! And that’s because there’s something magical about following your dreams and being part of a community. If you think back to some of your most cherished holiday memories, they probably revolve around your favorite winter activity, meeting up with loved ones at a beloved restaurant, drinking a decadent hot beverage (from the place that has the very best coffee/cocoa and desserts),marveling at the businesses
Savannah Pearsall
